Marketing Mixing
Product:
My Product is Chapstick
Promotion:
I will start a commercial campaign that would promotion the product to men
Price:
0.99
Distribution:
I will be distributing the product to major retail such as Walmart, Target, and Kmart
Wednesday, March 23, 2011
final Project-Marketing Strategy
My marketing strategy will be really simple. Almost everything that a man does is to impress woman. He wants a nice car to impress women. He dresses in name brand clothes to impress woman. He makes sure that his hair is cut and brushed to empress woman. The strategy would be to convince men that by buying this product they will empress women. I would start by doing a commercial campaign. I commercial would have the same theme but different situation. The theme of the commercial would be, every time a man puts on chapstick women begin to notice him. Women also get this overwhelming desire to kiss the man with the chapstick. Chapstick is the lip magnet for women. Her Eyes Are On You
Final Project-Objective
My objective is to presenting a product to men that women would be more familiar went. A product the both man and women both need but women more commonly buy. My will target me from acts 18 through 45. Chapstick for men would be the product of choice. We would market the product by show men the women are attracted to men that have nice lip. Chapstick is the Lip Magnet. Her Eyes Are On You
Final Project- Mission Statement
The Mission is the to show man the women pay close attention to detail. Men need to know the lips are a very important part of their image and the better the lips are the more attractive they are to women. Chapstick for men is a masculine produce that is going to change how woman look at men and how men feel about themselves. Chapstick for men is the lip magnic. Her Eyes Are On You
Market targeting (or targeting) consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter.Armstrong & Kotler (2011). Marketing: An Introduction Page 175
EOC: Week 10: What Channels are you going to do to get your product noticed?
Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain. This supply chain consists of “upstream” and “downstream” partners. Marketing: An Introduction, 10th Ed. Page 311
The first thing I would do is establish relationship with the company the are going the supply me with the materials to get my product manufacture. I need to connect with my upstream partner so I can get my producer created the cheapest.
Upstream from the company is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Marketing: An Introduction, 10th Ed. Page 311
Then next I would be to extablish my downstream relationship the with the major retail story such as Walmart, Target, Kmart, and more. After my product is created I need it to be sold in a store that gets a lot of business daily. Downstream marketing channel partners, such as wholesalers and retailers, form a vital connection between the firm and its customers.
Marketing channel design
Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them. Marketing: An Introduction, 10th Ed. Page 322
Week 9 EOC Final Project- Mission Statement
There was many good Mission statements. It was hard to pick three but I managed to come up with three the I liked.
Our mission is to provide luxurious feeling of comfort in your clothing. Provide a product that is easy to use and is available everywhere for everyone. We focus on what makes our consumers feel good. When we say feel good we literally mean feel GOOD. We want to be apart of your everyday comfort of living, whether its waking up a hot shower and that fresh Mountain spring smelling towel or coming home to a bed of fresh scents and soft comfort, from day to night. http://twincities1999.blogspot.com/2011/03/mission-statement-week-8.html
This mission statement was short and too the point but it pen point what the mission was.
The purpose of our company is to serve our customers to the fullest of our abilities. We will produce a superior product and make it readily available to our customers. Along with our customers, we also will serve the community. As our customers value and product, we will value our customer. Posted by Ritsch Photo http://ritschphotography.blogspot.com/2010/12/week-8-eoc-mission-statement.html
I don’t feel Mission statements should be long and drawn out. I do think that they should paint a picture of a clear mission of your company
Glatt is a craft brew house that is committed to brewing an experience. A cocoa and roasted almond adult flavored beverage that is brewed locally and made with imported ingredients and a passion for beer. You have found the exceptional product for the exceptional drinker. Glatt is not for the masses, it is made for the passionate few that understand what a beer can and should be. "Few leaders actually get the point of forging a mission with real grit and meaning. [Mission statements] have largely devolved into fat-headed jargon. Almost no one can figure out what they mean. [So companies] sort of ignore them or gussy up a vague package deal along the lines of: “our mission is to be the best fill-in-the-blank company in our industry.” [Instead, Welch advises, CEOs should] make a choice about how your company will win." (Marketing : an introduction / Gary Armstrong, Phillip Kotler - 10th Ed., printed page 40). Glatt's investment lies with every customer. You are our advertising. The happy Glatt customer will want to share their experience with a friend or maybe even two. We’ll “Glatt”ly take the savings in advertising and invest in our ingredients and brewery. Glatt will always make beer that stands out and a beer that you will want drink. This is no water downed lager. This is a “classic style” cocoa almond flavored beer that will have you back for more. We’ll make each sip of beer an experience. You’ll taste the difference and know why you keep coming back. Posted by Mike Lapadu
This mission statement was the best because the use refrences from the book and they explain in detail what there mission was.
Week 8 EOC Disastrous New Products
There are some good products out there for everyone’s needs. There are also so very bad product out there. There are some products that were disaster products and should not here ever been put out on the market. I going to create three disaster products. Disaster products are products that would never sell.
The first disaster products would be Men’s Makeup. Makeup that was gear to making a man face look better. This product would be marketed to the men that really care about there image. The challenge of this product would be trying to convince men that they can wear makeup and still be masculine. Can you even picture that? This is a disaster product because most men don’t even buy there own soap. Makeup is a women’s product and has been since the beginning. It would be a waste of time and money to try to turn this product into a men’s product. Men do not wear makeup and I don’t ever see that changing.
The second disaster product would be “Spinach To Go” for kids. This product would be make to put in kids lunch box. It would have to be marketed to parents that want their kids to eat healthy. The challenge of this product would be how do marketer make this product appealing to kids. This would be a disaster product because though spinach is healthy, it is not the best tasting product. It is hard enough just to make kids eat spinach. I would be even harder to get kids to ask their persons to buy it for their lunch box.
The last disaster product would be men’s wigs. Can you imagine a man with a different wig on every day. That doesn’t even sound right to me. I do believe there are a lot a lot of men out there that care about there image but I men don’t change they style daily. Men normally stick to the same trend for months at a time. The only way I see a man putting on a wig is for a costume.
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