Final Project-Marketing Mixing

Marketing Mixing

Product:

My  Product is Chapstick

Promotion:

I will start a commercial campaign that would promotion the product to men

Price:

0.99

Distribution:

I will be distributing the product to major retail such as Walmart, Target, and Kmart 

final Project-Marketing Strategy

My marketing strategy will be really simple. Almost everything that a man does is to impress woman. He wants a nice car to impress women. He dresses in name brand clothes to impress woman. He makes sure that his hair is cut  and brushed to empress woman. The strategy would be to convince men that by buying this product they will empress women. I would start by doing a commercial campaign. I commercial would have the same theme but different situation. The theme of the commercial would be, every time a man puts on chapstick women  begin to notice him.  Women also get this overwhelming desire to kiss the man with the chapstick.  Chapstick is the lip magnet for women. Her Eyes Are On You

Final Project-Objective

My objective is to presenting a product to men that women would be more familiar went.  A product the both man and women both need but women more commonly buy. My will target me from acts 18 through 45. Chapstick for men would be the product of choice. We would market the product by show men the women are attracted to men that have nice lip. Chapstick is the Lip Magnet. Her Eyes Are On You

Final Project- Mission Statement

The Mission is the to show man the women pay close attention to detail. Men need to know the lips are a very important part of their image and the better the lips are the more attractive they are to women. Chapstick for men is a masculine produce that is going to change how woman look at men and how men feel about themselves. Chapstick for men is the lip magnic. Her Eyes Are On You

Market targeting (or targeting) consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter.Armstrong & Kotler (2011). Marketing: An Introduction Page 175

Final Project-Pitch

I have a challenge for you. How do you get men to go and purchase lip balm.  From a marketing stand point it would be a lot easier to advertise lip balm to women but it is know that man use lip balm as well. The challenge would be getting men to go to the store and purchase lip balm them self, not having there wives or girlfriends buy it for them. Men care about their image just like women do. Most men care what women think about their image. If their was a way we could advertise lip balm to men by showing them that women are attracted to men with nice lips, I believe that men would go and purchase the produce.

I have a vision of a commercial that could start that campaign. I producer that I would be advertising would be Chapstick for men. I’ve never seen a commercial that showed women being attracted to men with nice lip. In this commercial the target would be men. The story board would be as follows: A nice looking man in his mid twenties puts Chapstick on his lip. Everywhere this man goes women begin to stare at his lip with a strong desire to kiss his lips. Other man beginning to notice that women are following this man, it is only natural for them to wonder why.  Every time he puts on Chapstick his lip become a magnet to women’s lip. At the end of the commercial another man puts on Chapstick and a beautiful woman walks up to him and plants a big kiss on him.

This commercial would give the impression that Chapstick would make woman want to kiss a men. The main reason why men do anything is to impress woman. So, if the advertiser could convince men the by buying this produce it would make women more attracted to them, the advertiser would be successful in getting men to buy the produce.