EOC Week 5: Best and Worst Super Comercail

         This years Super Bowl was explosive. The game kept you wanting to see more. I couldn't leave me sit. There was only one negative time part of the Super Bowl that I seen and that was the singing of the National Anthem. I hope that next years artist, at the very least, knows the words to the song before they begin singing.

         The commercials this year were amazing. Every year the commercials seen to get better and better. How do they come up with this stuff? At times the commercials were better than the game itself. There were so many great commercial that I couldn’t pick which one I liked the best.

http://www.youtube.com/watch?v=hpjaOUjUPUc

         Doritos had one of the funniest commercial. It had me cracking up. A pug sees a guy in a glass door taunting him with Doritos chips. The guy was trying to get the pug to run into the clean glass window but the pug knocks down the glass door on top of the guy and eats his the Doritos. Funny

http://www.youtube.com/watch?v=BLGj6iSZvak

The Kia Optima’s “One Epic Ride ” commercial was like a mini movie. The Digit effects on this commercial were awesome. I was ready to go to the movie theater to look for this commercial. I think I watched this commercial over and over again.

http://www.youtube.com/watch?v=H_zrqvQHSB8

         In my opinion the Brisk commercial with Eminem was one of the worst commercials. The whole commercial was about why Eminem don’t do commercials. To me it really didn’t do anything for the Brisk brand.

         The commercial this year were great. There were only a couple that I didn’t like but I’m just one person. I can only imagine how successful this commercials were. I can’t wait until next year to see what they come up with next.

Week 4 EOC: Business to Business vs Consumer Marketing

   The process of improving business and increasing sales via any distinct strategic plan is called marketing. There are two major types of marketing include business to business and business to consumer marketing. Although both marketing strategics are semiliar there are some very distinct differences between the two strategics.

  There are a lot of differences but one of the biggest differences is the way they sell their products or services. In business to consumer marketing, the marketer sells to the consumers, who are the ones that are using the product or service. While in business to business marketing, the marketer sells the merchandise to organizations or companies, such as to a business dealer so that they can sell the product as well and turn in profits. Also one major different is in business to business marketing the marketer do not use media advertisements. Instead, marketer use magazines, business newspapers, and direct mails to advertise to buyer companies or organizations.
 

Week 2 EOC: Boston Consulting Group - Video Games

The economy has made a negative impact world wide. Many company are experiencing declines in sales. The video games industry is no different. From the 2009 through 2010 the video game industry has experience a major decline in sales. The video game industry continued its dismal run for the second straight year, with sales down 6.0% year over year in 2010 to $18.58 billion, according to the research group NPD. (http://seekingalpha.com/article/247116-video-game-sales-decline-in-2010) The continues to declines in 2011.  However, video game accessory has successful increase in sales. Video game accessory sales increased 10.0% to $778.4 million in December, driven by higher sales of Microsoft's Kinect motion-sensing controller. Microsoft sold 8 million Kinect units in November and December. (http://seekingalpha.com/article/247116-video-game-sales-decline-in-2010)

            Call of Duty: Black Ops was the highest grosser in the month of December. The game earned $1.0 billion in worldwide revenue within the first six weeks in stores. Analysts expect retail sales to continue to suffer in 2011. However, analysts believe that higher growth from mobile games and Facebook games will offset this trend going forward. More and more gamer are moving digital downloads. It’s more convenient to play a game on you phone than it is to play a sit a home playing on your Playstation.

            I believe it is a good time to get prepared for the transition to digital downloads, used game sales, game rentals, subscriptions, social network games and mobile game apps. Mobile games apps are getting more and more popular. Hit IPhone game Angry Birds has now sold more than 6.5 million downloads on the App Store, according to developer Rovio. The game, which was published by Chillingo, has only been available since December 2009. (http://www.casualgaming.biz/news/30380/Angry-Birds-iPhone-passes-65m-sales-milestone) This is proof that mobile game apps are starting to be higher  in demand. This is truly the digital age.

Week 1 EOC: Great Customer Service

   Customer Service is a very important part of just about any business.  It is impossible to have a successful company without consistency from your customer.  Good customer service married with reasonable prices will keep customers coming back and a satisfied customer will tell others about there experience.  Word of mouth is the best advertisement.

   I work in the audio production field running a recording studio. It’s a new studio but I have successfully created relationships with my customers and because of this relationships other customers hear about my studio. I treat each customer like they are the only one and I ask questions to find out if they are satisfied with the service.  Many times I get phone call from other patental customer that were referred by my consistent customers. So far I haven’t really done any major promoting but I’ve learned that a satisfied customer with tell there family and friends about a good experience.

   Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully. (Marketing: An Introduction for Education Management Corporation, 10th Edition. Page 4)

   I been to recording studios where the engineer acts like he knows it and doesn’t allow the artist to express themselves. I’ve also worked for studios that were are all about money and it’s painfully obvious. There wasn’t any value for the customer. A lot of those studios went out of business because people don’t like to be mistreated.  I’ve learned from their mistakes and I’ve created an environment where a artist can free good about the finished product but enjoyed the process of recording it.  For recognize that without the customer I don’t have a business, so make sure that the customer is happy and I follow up with them so that they see that they are valuable.