Week 4 EOC: Business to Business vs Consumer Marketing

   The process of improving business and increasing sales via any distinct strategic plan is called marketing. There are two major types of marketing include business to business and business to consumer marketing. Although both marketing strategics are semiliar there are some very distinct differences between the two strategics.

  There are a lot of differences but one of the biggest differences is the way they sell their products or services. In business to consumer marketing, the marketer sells to the consumers, who are the ones that are using the product or service. While in business to business marketing, the marketer sells the merchandise to organizations or companies, such as to a business dealer so that they can sell the product as well and turn in profits. Also one major different is in business to business marketing the marketer do not use media advertisements. Instead, marketer use magazines, business newspapers, and direct mails to advertise to buyer companies or organizations.