The economy has made a negative impact world wide. Many company are experiencing declines in sales. The video games industry is no different. From the 2009 through 2010 the video game industry has experience a major decline in sales. The video game industry continued its dismal run for the second straight year, with sales down 6.0% year over year in 2010 to $18.58 billion, according to the research group NPD. (http://seekingalpha.com/article/247116-video-game-sales-decline-in-2010) The continues to declines in 2011. However, video game accessory has successful increase in sales. Video game accessory sales increased 10.0% to $778.4 million in December, driven by higher sales of Microsoft's Kinect motion-sensing controller. Microsoft sold 8 million Kinect units in November and December. (http://seekingalpha.com/article/247116-video-game-sales-decline-in-2010)
Call of Duty: Black Ops was the highest grosser in the month of December. The game earned $1.0 billion in worldwide revenue within the first six weeks in stores. Analysts expect retail sales to continue to suffer in 2011. However, analysts believe that higher growth from mobile games and Facebook games will offset this trend going forward. More and more gamer are moving digital downloads. It’s more convenient to play a game on you phone than it is to play a sit a home playing on your Playstation.
I believe it is a good time to get prepared for the transition to digital downloads, used game sales, game rentals, subscriptions, social network games and mobile game apps. Mobile games apps are getting more and more popular. Hit IPhone game Angry Birds has now sold more than 6.5 million downloads on the App Store, according to developer Rovio. The game, which was published by Chillingo, has only been available since December 2009. (http://www.casualgaming.biz/news/30380/Angry-Birds-iPhone-passes-65m-sales-milestone) This is proof that mobile game apps are starting to be higher in demand. This is truly the digital age.
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