final Project-Marketing Strategy

My marketing strategy will be really simple. Almost everything that a man does is to impress woman. He wants a nice car to impress women. He dresses in name brand clothes to impress woman. He makes sure that his hair is cut  and brushed to empress woman. The strategy would be to convince men that by buying this product they will empress women. I would start by doing a commercial campaign. I commercial would have the same theme but different situation. The theme of the commercial would be, every time a man puts on chapstick women  begin to notice him.  Women also get this overwhelming desire to kiss the man with the chapstick.  Chapstick is the lip magnet for women. Her Eyes Are On You