I have a challenge for you. How do you get men to go and purchase lip balm. From a marketing stand point it would be a lot easier to advertise lip balm to women but it is know that man use lip balm as well. The challenge would be getting men to go to the store and purchase lip balm them self, not having there wives or girlfriends buy it for them. Men care about their image just like women do. Most men care what women think about their image. If their was a way we could advertise lip balm to men by showing them that women are attracted to men with nice lips, I believe that men would go and purchase the produce.
I have a vision of a commercial that could start that campaign. I producer that I would be advertising would be Chapstick for men. I’ve never seen a commercial that showed women being attracted to men with nice lip. In this commercial the target would be men. The story board would be as follows: A nice looking man in his mid twenties puts Chapstick on his lip. Everywhere this man goes women begin to stare at his lip with a strong desire to kiss his lips. Other man beginning to notice that women are following this man, it is only natural for them to wonder why. Every time he puts on Chapstick his lip become a magnet to women’s lip. At the end of the commercial another man puts on Chapstick and a beautiful woman walks up to him and plants a big kiss on him.
This commercial would give the impression that Chapstick would make woman want to kiss a men. The main reason why men do anything is to impress woman. So, if the advertiser could convince men the by buying this produce it would make women more attracted to them, the advertiser would be successful in getting men to buy the produce.
No comments:
Post a Comment