The Mission is the to show man the women pay close attention to detail. Men need to know the lips are a very important part of their image and the better the lips are the more attractive they are to women. Chapstick for men is a masculine produce that is going to change how woman look at men and how men feel about themselves. Chapstick for men is the lip magnic. Her Eyes Are On You
Market targeting (or targeting) consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter.Armstrong & Kotler (2011). Marketing: An Introduction Page 175
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